Connecting Buyers, Vendors and Dispatch Riders in One Commerce Platform
Nerdbug designed and developed Homemade across web and mobile, creating connected experiences for buyers, verified vendors, dispatch riders and administrators within a single wholesale commerce and logistics ecosystem.
Industry
E-commerce
Services
Brand Identity. Product Design. UI/UX Design. Web App Development. Mobile App Developement
Platforms
Web. Mobile
The Challenge
Turning a Multi-Role Marketplace Model Into a Clear Digital Product
Homemade operates around several interconnected user groups: buyers purchasing goods, vendors supplying products, dispatch riders handling fulfilment and administrators coordinating the wider marketplace.
The founders needed to translate that operational model into a product that each user group could understand and use without losing sight of how their actions connected to the wider marketplace.
The founders needed to translate that operational model into a product that each user group could understand and use without losing sight of how their actions connected to the wider marketplace.
Homemade also needed a public website capable of explaining the platform, supporting user acquisition and directing buyers, vendors and riders into the appropriate onboarding paths.
The project therefore required an end-to-end product foundation that could support marketplace operations, product development and external user acquisition across web and mobile.
What Nerdbug Built
A Connected Marketplace Experience Across Web and Mobile
Nerdbug translated Homemade’s marketplace model into a structured product experience covering buyers, vendors, dispatch riders and administrators. The work combined product architecture, user journeys, interface design, web and mobile experiences, dashboards, branding and a public-facing onboarding website into one cohesive system.
- Buyer Experience
- Vendor Experience
- Dispatch Rider Experience
- Role-Based User Journey
- Mobile Marketplace Experience
- Vendor Dashboard
- Admin Dashboard
- User Acquisition Workforce
- Responsive Marketing Website
- Product Design
Everything works together as a single system — removing friction and reducing user confusion.
Deliverables
- Brand identity
- Product architecture
- UI/UX design
- Web application development
- Mobile application development
- Buyer and vendor experience
- Admin and vendor dashboard
- Marketplace UX
- Role-based user flows
- Wholesale commerce workflows
- User onboarding work flow
- Design system
The product
Live on the App Store, Play Store & web
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